Platform for international business is entering the next phase under the leadership of Anita Blankestijn
Sunday, April 28, 2024
11:47:11 AM
Platform for international business is entering the next phase under the leadership of Anita Blankestijn
The Hague – Anita Blankestijn comes on board with more than 25 years of experience as a digital change agent. Her experience with digitization and (further) development of digital platforms is essential in this new phase of growth and expansion of the platform. Anita Blankestijn: “Now is the time to take international entrepreneurship in the Netherlands to a higher level by taking a good look from the entrepreneurs’ point of view. What do they need to do business internationally? This customer journey with its most important challenges and needs is the basis for the digital marketplace for international business. We build the marketplace with a strong team and a lively coalition of internationally experienced entrepreneurs and private and public partners, including the Ministry of Foreign Affairs and the Netherlands Enterprise Agency.”
The appointment comes at a crucial time as the platform enters a new phase, as part of a strengthened NLoM! foundation, which organizes practical cooperation and programs with coalitions for the major change processes of our time. “Now that the frameworks for international business are changing so much, it is all the more necessary to become stronger in the world through cooperation between entrepreneurs. Anita has exactly the vision and leadership the platform needs right now. We are convinced that under her leadership the platform will continue to grow and help more and more entrepreneurs to make the step abroad easier.” Says Cees Oudshoorn, chairman of NLoM!.
Daan Marks, director of international business: “I am looking forward to further fleshing out the platform in the new phase together with Anita. With our strong partner network in the Netherlands and abroad, we will digitally support Dutch entrepreneurs with international ambitions through the platform.”
Anita Blankestijn: “We develop tools and inspiration together, based on a learning mindset, and provide the entrepreneur with the right contacts to support him at the right moment in the customer journey to do business abroad successfully. So that we make international business easier and thus contribute to broad wellfare.”
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